Heather Braden has been a professional photography expert with creative direction, advertising and production experience for over 15 years Internationally based out of NYC. Her style is a fresh take on clean, model looks with the most truthful images, creative lighting, pure raw realism in content whether relating to fashion, beauty, advertising or portraits. Heather uses minimal retouching, and sometimes none at all.
Beginning her career as model and commercial actress, Heather worked for 15 years in Paris, NYC, London and Germany. She began simultaniously as an assistant photographer and associate producer for advertising campaigns to renowned fashion, advertising and catalog advertising photographers and directors for 1o+ years. Heather was responsible for overseeing all technical details, all cameras, gear and lighting, execution of digital, classic film techniques, production details, budgets, crews, and locations. She went on to serve as the lead producer, creative director and photographer for many commercial advertising, editorials, celebrity shoots, product catalogs and look-books internationally for over 10 years, and on her own as lead photographer for 8 years. She has been credited with creative solutions, smooth productions, taming wild crews, reducing budget expenses, while maintaining quality and overseeing photography on set, in studio and in exotic locations on 3 continents.
For years, Heather has been able to successfully inspire and direct multiple teams while creating new productions and photography images for International clients. She now comes full circle and combines her International photograpy expertise, advertising and creative direction insights with modern day trends such as Instagram.
Recently, she served as photographer overseeing productions in studio and on locations in NYC, Italy, Costa Rica, Bermuda, Miami, Mexico and Spain. Recent clients include Avon and Coca Cola, Macys.com, Vivre Catalog, Mango, Maxmara and celebrity talents like Jennifer Lopez, Angelina Jolie, Ricky Martin, Meg Ryan and more.
Heather has had the pleasure to work with and assist respected leading photography advertising and image gurus of today like Ruven Afanador, Mark Abrahams, Norman Jean Roy, Rankin, Liz Collins, Gus Van Sant, Michael Rymer, Perry Ogden, Michelangelo Di Batista and Yan Welters and many others.
Heather is currently based in Los Angeles